In this episode, Michael Ocean and Roderick dive into the real talk about AI in sales enablement. They explore why embracing AI is crucial for modern sales teams, how to leverage it effectively across your go-to-market teams, and why AI should be treated just like a productivity tool to work smarter, not harder. Roderick Jefferson is a globally recognized expert in sales enablement, a bestselling author of Sales Enablement 3.0, and a keynote speaker who has captivated audiences at major conferences like Dreamforce, the Sales Enablement Collective, and many more. With over 25years of experience in sales and go-to-market transformations, Roderick has a proven track record of driving sales productivity through scalable, repeatable, and measurable practices.

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